World Tourism Day, a day for getting to know the city
Every 27th September, the World Tourism Organization (UNWTO) organizes World Tourism Day. The purpose of this initiative is to make the international community aware of the social, cultural, political and economic value of tourism, as well as how the sector can contribute to achieving the sustainable development goals.
Since 1980 this initiative has been commemorated with enjoyable activities, and every year, more and more cities around the world have joined the celebration of this day.
Every 27th September activities are organized around a different theme, and this year – 2020 – the motto is 'Tourism and Rural Development'. The aim is to raise awareness about the importance of protecting rural areas, as well as to study the role of the tourism in rural development.
Every year Malaga joins in the celebration of this event with different activities such as free guided tours and open days in monuments and museums, turning the event into an open invitation to wander the streets of the city in a cultural enjoyable day.
Both the city's residents and visitors have the opportunity to see places they have never visited before or to return to those they especially like. And the fact is that, apart from the cultural spaces, it is also a great moment to visit other establishments, such as the city's bars and restaurants that contribute so much to tourism through sharing Malaga's gastronomy, as well as walking the beautiful promenade that borders the sea and visiting magical places like the spa at Baños del Carmen or those of an intoxicating nature like the Montes de Málaga Natural Park.